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The market is shifting from the expectation of price increase to real use value

Recent developments show that the Hanoi real estate market is passing through a period of hot growth to switch to a more cautious and selective state.

According to data cited by Vietnam.vn from One Mount Center for Market Research and Customer Understanding, the Hanoi market recorded about 16,500 transactions. epidemic in the second quarter of 2026, down 51% over the same period last year. Secondary apartment transactions alone reached about 3,750 units, down 61% over the same period.

In some suburban areas, "cut-loss" sales also appeared when speculative cash flow weakened. There are areas where land prices have recorded a significant decrease compared to the peak period but liquidity is still low.

The notable thing is not only whether prices increase or decrease, but also whether prices increase or decrease.changes in real estate selection criteria. Buyers and investors are increasingly interested in legality, quality, actual exploitation ability and sustainable value instead of just relying on short-term price increase expectations.

The inner city continues to have advantages from limited land funds and high demand

In that general picture, real estate in the inner city still possesses advantages private.

Market analysis in the second quarter of 2026 shows that the supply of new housing in Hanoi continues to lean towards the high-end and luxury segments, while the supply with prices suitable for the majority is still limited. Cushman & Wakefield believes that in the long term, the market will be more clearly differentiated; In the inner city area, the price level is likely to continue to be supported byLimited land fund and high demand.

Notably, the Inner City area is also the only area that recorded an increase in the number of transactions in the second quarter compared to the previous quarter, with an increase of 18%, mainly thanks to new primary high-rise projects in Thanh Xuan and old Tay Ho.

These signals show in a market increasingly selective, location and actual exploitation ability of real estate become factors that need to be given top priority.

Artemis Tower - advantage from location No. 3 Le Trong Tan

Located at No. 3 Le Trong Tan, Phuong Liet Ward, City. Hanoi, Artemis Tower is located at the intersection of major traffic axes such as Le Trong Tan - Truong Chinh - Ton That Tung. Artemis has a total built-up area of ​​approx104,000 m², on a land area of ​​8,956 m². The complex is 27 floors high, in which the podium is arranged for the function of a commercial center and office.

For businesses, this location brings an important advantage: the office is not simply a workplace but also located in a multi-functional complex, with direct access to inner-city residential areas and a developed transportation network. This is also a factor worth considering during a period when businesses are increasingly concerned about effective use of space, ability to access personnel, customers and brand recognition.

Photo: Artemis Tower is located at the intersection of Le Trong Tan - Truong Chinh - Ton That Tung axes, convenient for business operations.

Office space meets actual exploitation needs

Artemis office block is equipped with Chiller central air conditioning system, 24/24 security, 100% backup power capacity, room system Automatic fire fighting and elevator systems serve building operations.

This area has 6 elevators with a capacity of 1,600 kg, 2 goods elevators, floor load of 500 kg/m² and a clear height of about 3.2 m. The building also has a parking area in the basement. These parameters create conditions for many business models to arrange offices, transaction headquarters or service spaces right in the inner city area.

Instead of just considering the rental cost per square meter, businesses can look more holistically at the problemlocation - infrastructure - accessibility - utilities - operational efficiency when choosing a working location.

Photo: Artemis Tower office space is invested in technical systems and infrastructure to serve the regular operations of the business.

Commercial space: towards models with the ability to create points to

Market changes also pose new requirements for commercial real estate. A retail space no longer has an advantage just because of its large area; More important factors are location, customer accessibility and a business model that suits the actual needs of the region. Artemis was developed with a large commercial area in the complex's podium, combining many retail, service and entertainment functions.

With its location on Le Trong Tan axis and direct connection to the Truong Chinh - Ton That Tung area, space at Artemis can be suitable for models that focus on local customers and surrounding areas such as services, education, health care, showrooms, F&B, entertainment or brand experience models.

In a more selective market period, the problem of commercial space is therefore not simply one of "how many square meters to rent", but how that area can create business value.

Photo: Artemis Tower commercial block is suitable for developing service models, showrooms, F&B and customer experience in the inner city area.

Outdoor advertising - increasing brand presence on major traffic axes

Another advantage of Artemis Tower is the ability to combine business location with brand recognition activities. In addition to the name sign system for tenants, Artemis has positions outdoor billboards and advertising in commercial areas that are exploited separately.

For brands that need to increase their presence in Hanoi, advertising positions attached to a large-scale project on the Le Trong Tan - Truong Chinh axis can be become part of the outdoor communication strategy, especially when combined with showrooms, transaction points or offices in the building itself.

The combination of business space and brand recognition helps businesses exploit the location in more layers of value instead of just using it as a simple premises.

Photo: Outdoor advertising positions at Artemis Tower contribute to increasing brand recognition on the area's busy traffic axes. area.

Artemis Tower – site selection based on long-term exploitation value

The Hanoi real estate market in 2026 is sending a quite clear signal: the growth period based mainly on expectations is gradually giving way to the selective growth period. Experts also believe that product quality, transparency and the ability to create sustainable value will play an increasingly important role.

For commercial and office real estate, that means projects with established locations, complete infrastructure and the ability to put into immediate operation.There will be a different value reference system with products that depend heavily on future expectations.

At 3 Le Trong Tan, Artemis Tower offers three groups of spaces that can be exploited in parallel: office - commercial space - outdoor advertising, thereby meeting many different needs of businesses in the same location.

 

ARTEMIS TOWER
Address: No. 3 Le Trong Tan, Phuong Liet Ward, City. Hanoi
Exploited products: Office for rent | Commercial premises | Outdoor advertising location